With a growing interest in content marketing, more brands are looking for great writers to create content. The secret to succeeding as a writer is to be an expert in a niche. A lot of writers try to be generalists, writing for a wide range of categories, from food to tech. However, having a niche focus as a writer allows you to write better content.

When you have experience in the niche, you can add a different perspective to a piece of content. That means you’re not just saying the same thing as every other article online. And that’s what brands really want to pay for — your thoughts, experiences, and inside information into their niche.

If someone asks for a marketing writing sample, send them marketing writing samples. Don’t send a finance article. Or a fitness one. It’s hard for a hiring manager to know how well you understand the niche’s industry if they can’t see a relevant writing sample. Apply to opportunities suited to your skills and experience. Also, if your pitch doesn’t have a list of links to writing samples, it’s going to get ignored.


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