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Price: 40 $15
Price: 40 $15
Price: 40 $15

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What is SEO? Search Engine Optimization for Beginners

SEO is a carefully paved and a continually developing pathway to ensure that the search engines understand the contents of a page with utmost accuracy and position it in the SERPs accordingly.

However, before learning about the basics of SEO, we must comprehend and uncover how search engines work and determine the part where SEO comes into play.

How do search engines work?

The internet is a hub of limitless information that grows with each passing day. But due to the same reason, sorting through it to extract the information we need becomes complicated and extensively time-consuming. People use search engines to sort through the clutter of unwanted information and find the information they want.

Here’s an example for better understanding. Consider search engines as a librarian and limitless information as books while the searchers can be readers. Whenever a reader approaches a librarian and asks for a book, the librarian knows where it is and provides it to the reader. Similarly, when searchers ask the search engine about the required information, the search engine offers them the most relevant information.

Working of a search engine can be broken down into three steps:

Step I: Crawling: Search engine bots crawl through the various pieces of information or web pages on the internet.

Step II: Indexing: After the crawl, those web pages are analyzed for ranking signals and categorized.

Step III: Ranking: When the indexing is done, the search engine determines each page’s position in the SERPs based on their carefully developed algorithm.

Speaking of Google (since it is the most-used search engine), it has a very advanced algorithm about which none of us have a clear idea apart from some clues.

Google explains the process of ranking in “How Search Works” briefly:

“These ranking systems are made up of not one, but a whole series of algorithms. To give you the most useful information, Search algorithms look at many factors, including the words of your query, relevance and usability of pages, expertise of sources and your location and settings. The weight applied to each factor varies depending on the nature of your query – for example, the freshness of the content plays a bigger role in answering queries about current news topics than it does about dictionary definitions.”

You can learn more about how search engines work in our detailed guide on how search engines rank web pages.

While going through the guide, you must’ve come across terms like on-page, off-page, etc. These are core SEO terms that include multiple factors. So, let’s move on to learning more about SEO and different types of SEO.

What does SEO mean?

SEO stands for Search Engine Optimization. It is a process of optimizing your web page and its content to acquire the top organic position in the SERPs (Search Engine Result Pages).

Simply put, SEO means tweaking your website’s content and UX & UI so that search engine bots can understand and index it conveniently.

How does SEO work?

The working of SEO is pretty straightforward: Optimizing your website in such a manner that makes search engines distinguish your content as the best possible result for the searched query.

This is the driving force behind the success of search engines like Google and the reason it dominates 91% of the search market. That’s also why webmasters focus more on optimizing for Google than Bing, Yahoo, AOL, etc.

Every search engine has a different set of ranking algorithms, and addressing them all in this guide is nearly impossible; therefore, we will focus entirely on Google.

As mentioned above, we only have clues about how Google ranks web pages, but several strategies have proven effective, including keyword research, title tags, heading tags, meta descriptions, link building, etc. All of these are subcategories of the two types of SEO: On page and Off page.

What is On Page SEO?

Search engine optimization practices that are limited to the boundaries of your website is called on-page SEO. Sometimes it is referred to as on-site SEO, and keyword research is an essential part of it. Some of these strategies include:

  • SEO meta data (title tags, alt tags, meta descriptions, URL, etc.)
  • Internal linking
  • Page loading speed
  • Mobile-friendliness
  • Website design

You can learn more about on-page SEO in our detailed on-page SEO guide.

What is Off Page SEO?

Search engine optimization practices that work outside the boundaries of your website is called Off Page SEO. It is about building links and developing a relationship with other websites of the same niche. Some of the off-page strategies include:

  • Link building
  • Social media
  • Forum/blog commenting

You can learn more about Off Page SEO in our detailed Off Page SEO guide.

What is Technical SEO?

The purpose of technical SEO is to make sure that your website is optimized for humans and websites alike. Technical SEO is a part of on-page SEO; however, it only covers its technical aspects. This includes:

  • Page speed optimization
  • UX & UI
  • Sitemaps
  • Robots.txt

You can learn more about Technical SEO in our detailed Technical SEO guide.

What is Local SEO?

Optimizing your online presence and content to rank for relevant local searches and generate more sales is called local SEO. It is not a similar entity to on page, off page, or technical SEO. Don’t get me wrong, local SEO includes all three of these; however, the approach is contrasting. While on page, off page, and technical SEO are done keeping the global audience in mind (or in some cases country-wise), local SEO focuses majorly on the local audience. Based on it, the optimization approach changes. This includes:

  • Local keyword research
  • Google My Business optimization
  • Local citations

To learn more about Local SEO, you can refer to our beginner’s guide to local SEO.

So you see, Search Engines are the mastermind behind the games of SEM and SEO!

Yes, it was the evil mind (yeah well, evil for those who consider it as a pain) of Search Engines that brought forward the concept and necessity of Search Engine Marketing and Search Engine optimization. 
Because of the complexity and the highly qualitative algorithms that Search Engines use for ranking websites, coming on the first page of SERPs is actually a big deal. Plus getting there would imply a lot of targeted traffic. So, this explains the necessity of Search Engine Marketing and optimizing your website to be Search Engine friendly (SEO).
Search Engine Marketing is a process of employing ways for promoting/marketing your website in order to increase its online visibility and traffic. This involves two aspects- Organic and paid. 
Organic involves SEO. SEO is making your site Search Engine friendly. Now, what is Search Engine friendly depends on the parameters that Search Engines use to rank website. Broadly, it can be divided into On-page optimization factors involving content, title tags, keywords, Alt tags, XML sitemaps, site design, meta descriptions etc. Off page factors would include quality backlinking, guest bloggings, forum postings, social media optimization etc.
The other aspect of SEM- paid marketing. Here, you basically buy traffic. There is a bidding on the keywords, whoever quotes the highest price, comes on the top for the results of that particular keyword.

Made a website, but is not showing in the SERPs? Relax! 

If it’s been just a day or two since you made your website and are not appearing on the SERPs, then you might consider submitting your URL to Google (If you haven’t already done).
If you still don’t appear on the SERPs, relax! Google takes some time to crawl and index your website. A website can take anywhere from 24 hours to 8 weeks, depending upon when the website was crawled, the size of the website and indexed by the Search Engine. However, do not expect that your website will show up in the first 10 positions immediately, as it does take anywhere between 3 to 6 months for it to rank on the top on your chosen keywords. 
But, If it’s been a long time since you have made your website and you are not able to rank for the keywords that you want, you are drowning in the sea of unoptimized sites. Don’t worry, RankWatch is there for you.
It’s suite of elegant and unique SEO management features will allow you to get a bird’s eye view on your digital marketing campaign and provide you with actionable data to work on. 
Rank tracking, competitor’s analysis, Backlink Watch, SERP Archive, Keyword suggestions, Hidden opportunity, Automated triggers and a lot of other features will definitely make sure that your website becomes Search Engine friendly.

Feel free to get a demo from us 🙂


This Race Called Life – a beautiful inspirational short story

Once upon a time, there was a young athletic boy hungry for success for whom winning was everything and success was measured just by winning.

One day, the boy was preparing himself for a running competition in his small village, himself and two other young boys to compete.

A large crowd had gathered to witness the sporting spectade and a wise old man, upon hearing of the little boy, had travelled far to bear witness also.

The race commenced, looking like a level heat at the finishing line, but sure enough the boy dug deep and called on his determination, strength and power.. he took the winning line and was first.

The crowd was ecstatic and cheered and waved at the boy. The wise man remained still and calm, expressing no sentiment. The little boy, however, felt proud and important.

A second race was called, and two new young, fit, challengers came forward, to run with the little boy.

The race was started and sure enough the little boy came through and finished first once again.

The crowd was ecstatic again and cheered and waved at the boy. The wise man remained still and calm, again expressing no sentiment. The little boy, however, felt proud and important.

“Another race, another race!” pleaded the little boy.

The wise old man stepped forward and presented the little boy with two new challengers, an elderly frail lady and a blind man.

“What is this?” quizzed the little boy. “This is no race” he exclaimed.

“Race!”, said the wise man.

The race was started and the boy was the only finisher, the other two challengers left standing at the starting line.

The little boy was ecstatic, he raised his arms in delight. The crowd however.. were silent, showing no sentiment toward the little boy.

“What has happened? Why not do the people join in my success?” he asked the wise old man.

“Race again”, replied the wise man, “this time, finish together” continued the wise man.

The little boy thought a little, stood in the middle of the blind man and the fraI’ll old lady, and then took the two challengers by the hand.

The race began and the little boy walked slowly, ever so slowly, to the finishing line and crossed it. The crowd were ecstatic and cheered and waved at the boy.

The wise man smiled, gently nodding his head. The little boy felt proud and important.

“Old man, I understand not! Who are the crowd ceering for?

Which one of us three?” asked the little boy.

The wise old man looked into the little boy’s eyes, placing his hands on the boy’s shoulders, and replied softly..

“Little boy, for this race you have won much more than in any race you have ever ran before, and for this race the crowd cheer not for any winner!”

You see in life…. in your life. What are you running for? Are you hungry for success? Is winning the only measurement for you in your life?

Who are you running against? And if you always win against everybody, then soon the people will stop cheering for you at the end of your life, if you look back… the question is: who was running next to you, in this race? If they were weaker and old did you help them to get across the line? Did you all finish together? Because that is the best race you can ever run.. So run! run this race called life! But don’t forget: it is not important if you win. It is important how you run this race…


The Minds Journal

I do not want to have you to fill the empty parts of me I want to be full on my own

I want to be so complete I could light a whole city and then I want to have you cause the two of us combined could set it on fire

-rupi kaur


Luise Bank

Luise Bank Private Limited Nepal

Welcome to Luise Bank Private Limited Nepal

Committed to Excellence

Our main goal is to always achieve a high level of customer satisfaction with the services that we provide. We’re thrilled you’ve decided to visit us – please browse our site to discover what we’re all about.

Luise Bank Private Limited Nepal

Let’s do banking

Hello everyone! This website is for our special customers. Trust us we provide the best banking experience to you. We are giving 4% interest rate in current savings accounts and 7% interest rate in fix savings accounts. We are taking 3.5% interest rate in loan.


Our Services

We Put Your Needs First

We’re committed to helping our customers every step of the way and providing useful services to take care of all their needs. Read below to learn about the range of services we provide. We’re constantly growing and expanding our service options, so if you have something in mind that we don’t yet provide, we’d love to hear about it.

Customer Service Call


We are here to help you!
Satisfaction Guaranteed

This is one of our most popular services available. It’s made a big difference for many of our customers, and is provided with the highest level of excellence. With this service, we ensure all details are simple, seamless and handled in a timely manner. Whenever you work with Luise Investment Bank Nepal Private Limited, you can trust that you’re in great hands.

Opening Hours

Come visit

Monday- Saturday = 10 AM to 4 PM

Arranged marriage love story of Ratnamala Kamath

What is your arranged marriage love story?

Ratnamala Kamath · 

I was 29yrs. My parents had been groom hunting for the last 5yrs,but nothing had clicked. So I had pretty much given up hope of marriage and had resigned myself to living alone in later years. This was in 1994.In our community a yearly book used to be published containing the names of eligible bachelors, their age, address and where they are employed. My father had brought one book and he was going through it. There he found a boy who was 35 yrs. I told him not to waste his time as by that time I was not much interested. He told me the boy’s office was just 2 buildings away from our home and he would go and meet him. I didn’t say anything.He met the boy, liked him and brought his horoscope. I was surprised since it was difficult to impress my father. The horoscope matched well. So my parents planned to meet the boy in a nearby hotel and talk to him. They asked me to accompany them. I refused. I had already been rejected a few times and I was not in a mood to meet any more boys. So they went alone and met him. My mother too liked him. They showed him my photo. He liked it and so they invited him to come and meet me at my house next day evening.I dressed in a simple cotton saree. No makeup. Except for light kajal. Usually the boy is accompanied by parents and one or two relatives when they come to see the girl. I was pleasantly surprised to see that he had come all alone. That instant he won my respect. He said that his parents stayed in Hyderabad so since he was the one who was going to marry he had come alone. His parents didn’t mind and were agreeable to whoever he selected. We spoke about general things and he left. I liked him, but didn’t say so to my parents because I expected the boy to reject me.Next day my father rang him up and asked him what he had decided. He said ‘ yes’ and he asked my father what I had decided. I had not expected such a fast decision from him. I had thought he would consult his parents and it would take a week. This confidence of his to take his own decisions without consulting anybody earned my admiration and I too said ‘yes’ since I had liked him. We got engaged in 15 days. His parents and siblings came down for the engagement and marriage was fixed three months later.Since his office was nearby he would drop in after his office hours and meet me quite often.So it was a classic case of Bagal main chora gaon main dindhora meaning searching the whole town when the boy is nearby.I don’t know what is love. But today I cannot imagine my life without him. I like listening to his witty and humorous stories. I feel a little lost if he is not by my side. I can’t even think of any man who can take his place. Just knowing that he is with me makes me feel safe and happy. If all this is love then yes I LOVE HIM.


a pursuit outside one’s regular occupation engaged in especially for relaxation Writing is just a hobby of his. Her hobbies include gardening and bird-watching.

In your quest for a balanced life, have you neglected your hobbies? As children, we are experts at finding hobbies. We play sports, take dance and music lessons, collect action figures and spend our days learning everything from languages to wood shop. But somewhere on the path to adulthood, we stop trying new things and spend less time on our non-career interests. It’s not too late. Use this guide to get inspired, spark your interests and follow your passion toward a new hobby.

Let’s start with some science. A large body of research suggests that how you spend leisure time matters to your health, and that your hobbies are good for you in many ways.

Try it: Calculate Your Free Time 

Are You Mindful of Your Downtime?

Free Time vs. Too Much Free Time

Schedule Your Free Time (But Don’t Overschedule It)

Choosing the Right Hobby

Letter for loan

Dear Mrs.

I am writing this letter to request a small business loan in the amount of $250 for the purpose of running my office set up.

My business Digital Marketing Agency is a growing company that serves clients in advertising industry.

Digital Marketing Agency, a corporation began operation in May 2021 with 5 workers and 1 location. We have grown consistently from the past year.

I hope you will grant me the amount I have asked you to send me as soon as possible.

A loan in the amount of $250 will enable us to acquire the right talent to facilitate our expansion. Our projections, which are enclosed, indicate that increased efficiency and sales will generate enough increased revenue to repay this loan by 2023.

Thank you for reviewing this request letter and the accompanying financial documents. I look forward to hearing from you at your convenience.


Rajan Kandel. [signature]

They asked me $80 first to lend me money. I can’t take risk. What should I do?

Bring it back tomorrow

A customer walked into the post office wanting to mail a package. “Two-day shipping will cost $12.95 to get it there by Friday,” my coworker Billy told her. The customer, clearly looking to save a few bucks, said, “The package doesn’t have to get there till Saturday. Is there any way to make that happen?” Billy nodded. “Sure. You can bring it back tomorrow.” 


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